Tail Trails, a new dog walking app, needed to stand out in a crowded market. Their multi-channel marketing strategy used targeted Google Banner Ads with visuals of happy dogs and concise messaging to reach pet owners searching for dog walking services. Segmented email campaigns highlighted specific benefits to both dog owners (convenience, peace of mind) and walkers (flexible work, earning potential). Engaging social media content built brand trust and community, while promotional offers like discounts and referrals incentivized app downloads and user engagement. This resulted in significant user growth for Tail Trails, solidifying them as a trusted dog walking app.