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Ascend
UX Design
Ascend UX: Simplifying Global Finance

Project
Overview

Descritpion:
Managing finances across borders can be a frustrating experience. Juggling multiple accounts, navigating currency conversions, and lacking a consolidated view of global assets all contribute to the stress. Ascend, a leading financial technology platform, aimed to revolutionize this landscape. Their objective: create a user-friendly website that empowers individuals to save, invest, and track their money internationally with ease. The design brief for Ascend's website emphasized the need to bridge the gap in cross-border financial management. This research provided invaluable insights into user pain points, financial goals, and expectations for a global financial management solution. The website meticulously organizes financial data, investment options, and tracking functionalities for easy access, regardless of location or financial background.
Date:
2024
Service:
UX Design
Client:
Ascend

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