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Ascend
UX Design
Ascend UX: Simplifying Global Finance
Project Overview
Descritpion:
Managing finances across borders can be a frustrating experience. Juggling multiple accounts, navigating currency conversions, and lacking a consolidated view of global assets all contribute to the stress. Ascend, a leading financial technology platform, aimed to revolutionize this landscape. Their objective: create a user-friendly website that empowers individuals to save, invest, and track their money internationally with ease. The design brief for Ascend's website emphasized the need to bridge the gap in cross-border financial management. This research provided invaluable insights into user pain points, financial goals, and expectations for a global financial management solution. The website meticulously organizes financial data, investment options, and tracking functionalities for easy access, regardless of location or financial background.
Assess Ascend's existing brand identity for potential alignment with the new website's target audience.
01
Market Research
02
Evaluate existing global financial management platforms, focusing on features, user experience, and target audience.
Information Architecture
03
Develop a user-centered structure for organizing financial data, investment options, and tracking functionalities on the website.
Wireframing & Prototyping
04
Create low-fidelity wireframes to visualize website layout and user flow, followed by iterative refinement through user testing.
Visual Design
05
Creation of a clean and modern visual language using clear typography, intuitive icons, and a color palette that builds trust and stability across international markets.
Usability Testing
06
Conducting usability tests with global users throughout the design process to ensure optimal user experience and address any cultural or language-based barriers.
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