Managing finances across borders can be a frustrating experience. Juggling multiple accounts, navigating currency conversions, and lacking a consolidated view of global assets all contribute to the stress. Ascend, a leading financial technology platform, aimed to revolutionize this landscape. Their objective: create a user-friendly website that's accessible and empowers individuals to save, invest, and track their money internationally with ease. The design brief for Ascend's website emphasized the need to bridge the gap in cross-border financial management. This research provided invaluable insights into user pain points, financial goals, and expectations for a global financial management solution. The website meticulously organizes financial data, investment options, and tracking functionalities for easy access, regardless of location or financial background.