CoCo Fresh Tea & Juice is a premium bubble tea brand with a presence in 20 locations across New York, New Jersey, and Massachusetts, and over 4500 stores globally. Established in New York in the Winter of 2011, the brand quickly expanded to 21 locations in the region over the following 8 years. The brief is to create an app that recognizes the importance of a strong digital presence and enhances the customers' experience. The app should allow customers to earn cashback and rewards based on their loyalty rank, and provide a convenient way for customers to pay for their orders online.