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Solo
Branding | Logo Design | Social Media
Esports Transformation: Global Brand Reach
Project Overview
Descritpion:
The Solo Play brand bursts onto the esports scene from the heart of New York City, inspired by the thrilling world of the South Korean comic, Solo Leveling. The brand stands out, bold and unified, encompassing diverse champions across the spectrum of competitive gaming. From dominating battlefields in Apex Legends, Overwatch, Valorant, and Rocket League, to conquering Fortnite's last circles, our skilled roster embodies Solo Leveling's unwavering spirit. Beyond competition, our captivating streamers on Twitch and YouTube enthrall audiences with their talent and charisma. Solo Play doesn't just play games, it builds a community around passion, determination, and shared victories.
Research current trends in esports viewership, popular games, and audience demographics. Identify opportunities for a brand like Solo Play to enter the market.
01
Competitive Landscape
02
Evaluate existing esports organizations, focusing on their brand identities, target audiences, and content creation strategies.
Logo Design
03
Develop a bold and unified logo that captures the spirit of Solo Leveling and the diverse range of competitive games Solo Play represents.
Brand Identity Guidelines
04
Establish a comprehensive style guide defining brand colors, typography, and visual elements to ensure consistent branding across all platforms.
Social Media Branding
05
Design cohesive social media templates for platforms like Twitch and YouTube, including profile banners, thumbnails, and post graphics.
06
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