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Hana Cabin
Branding | Logo Design
Urban Retreat: Brand Identity & Revenue Boost
Project Overview
Descritpion:
Hana Cabin rises above the bustling urban landscape, offering a peaceful retreat inspired by Kyoto's captivating spirit. More than just accommodation, Hana Cabin aims to be a sanctuary, welcoming both locals and travelers seeking warmth and rejuvenation. The architecture seamlessly blends the rich heritage of the Edo Period with modern comfort, creating a harmonious haven. Meticulously maintained gardens offer a vibrant tapestry of nature, intertwined with spaces designed for reflection and connection. The brief is to create a cohesive brand identity that reflects the Hana Cabin essence. This includes a logo capturing the unique blend of tradition and tranquility, a welcoming brand voice, and an engaging online presence showcasing our haven. Ultimately, Hana Cabin strive to create a brand that resonates with those seeking a haven of warmth and tranquility amidst the urban rhythm.
Identify and analyze existing urban retreat brands to understand their brand positioning, visual identity, and target audience.
01
Brand Positioning
02
Develop a concise statement that captures Hana Cabin's unique value proposition and differentiates it from competitors.
Logo Design
03
Create a logo that embodies the harmonious blend of Edo Period heritage and modern tranquility, reflecting the essence of Hana Cabin.
Brand Voice Development
04
Define a welcoming and engaging brand voice that resonates with the target audience. This includes tone, language style, and messaging approach.
Style Guide
05
Establish a visual style guide outlining color palettes, typography choices, imagery styles, and other graphic elements for consistent brand application.
Website Design
06
Design a captivating website showcasing Hana Cabin's unique features, serene atmosphere, and booking options.
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